The company's purpose is the operation of beauty institutes, aesthetic care centers and wellness centers, as well as the provision of related services. It also engages in professional training and consulting activities in the field of aesthetics and cosmetics. The company may trade in, import and export all cosmetic products, accessories and equipment related to its activity. The company may also engage in any other activity directly or indirectly related to these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.