The company's purpose is to organize events, promotions, and events on a mandate or own account basis, training and consulting in the field of event and direct marketing, promotions, incentive concepts; mediation of promotion personnel, care and consulting of artists, as well as trade with event technology and event accessories. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.