The acquisition, holding and management of shares or equity interests in any form, in companies established or to be established, industrial, commercial, financial, agricultural, real estate or other; with regard to participations in real estate companies located in Switzerland, they are limited to real estate companies whose properties are exclusively for commercial use; the design, development and distribution of watchmaking products; the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its corporate purpose, create branches or subsidiaries in Switzerland and abroad, participate in all enterprises having a direct or indirect connection with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests, excluding operations prohibited by the LFAIE.