The company aims to operate an agency for the development and implementation of concepts and projects of all kinds in the media sector, including media production, as well as consulting for media companies in a broader sense. The company can conduct all other business that falls within its scope and take all measures that are indirectly or directly suitable to promote or facilitate the achievement of its business purpose. In particular, it can also acquire, develop, hold, manage and sell real estate. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.