any consulting and assistance activity in the field of strategy, development, design and creation of all brands and patents in the sector of luxury jewelry, jewelry and watchmaking; the company may also develop any type of brand and take any direct and indirect participations in any companies or businesses, with participations in real estate companies exclusively for commercial use in Switzerland; the company may carry out any commercial and financial transaction, as well as any form of consulting, directly or indirectly related to its purpose; it may register branches and subsidiaries in Switzerland and abroad; the company may grant loans or any other form of financing to its shareholders, to companies of the same group or to third parties, as well as provide any type of security, for the direct or indirect benefit of companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the company's assets.