The company's purpose is to provide services and consulting, as well as to broker and execute transactions in Switzerland and abroad, primarily in the fields of marketing, advertising, publishing, and trade. Import and export of goods and services of all kinds, as well as all related transactions. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and carry out commercial and financial transactions that achieve synergies with the main purpose. It may acquire, manage, exploit, and sell licenses, patents, inventions, processes, copyrights, trademarks, and other intellectual property rights, as well as participations. It may also acquire, manage, encumber, and sell securities and real estate, and enter into any transactions or conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to the purpose of the company.