The company's purpose is to provide services in the fields of information technology, art, photography, film, design, fashion, as well as the operation of galleries and the organization and execution of events. Furthermore, the company aims to manufacture goods in the aforementioned fields and trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. The company may acquire, hold, exploit, and sell licenses, patents, trademarks, and other intellectual property rights. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.