The purpose of the company is to provide consulting and services in the areas of marketing, direct marketing and sales promotion. The company develops information, communication and marketing concepts and specializes in the conception and overall production of paperapps, i.e. multimedia products for sales, brand and sales promotion, for member, donor and customer acquisition, as well as for image, response and conversion rate enhancement. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.