The purpose of the company is media consulting, media production and management consulting, in particular in Switzerland. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber and sell properties, copyrights, patents, trademarks, designs and licenses of all kinds, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.