The purpose of the company is media consulting, media production, multichannel publishing, and management consulting, particularly in Switzerland and the European region. This includes consulting and providing services in the areas of advertising, marketing, direct marketing, and sales promotion. The company specializes in the conception and overall production of communication products in print management, logistics, and new media channels. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber, and dispose of real estate, copyrights, patents, and licenses of all kinds, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.