The company's purpose is to provide expertise, particularly in the areas of online marketing, coaching, both online and offline, as well as workshops, seminars, and specialist conferences, and to organize and conduct these events. Additionally, the company offers educational vacations worldwide, provides interim management services, and renders online services. It also engages in the trade of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as issue guarantees and sureties for its subsidiaries and third parties.