The company's purpose is to hold participations in financial, commercial and industrial companies of all kinds, in particular in the media sector; it can acquire and sell securities and participations, carry out financial transactions and grant loans. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide collateral for liabilities of affiliated companies.