The company's purpose is, on the one hand, to operate a marketing and communications agency as well as a book and magazine publisher, and on the other hand, to trade, manufacture and distribute advertising and gift items. The company may establish subsidiaries and branches in Switzerland and abroad, take over representations and participate in other companies in Switzerland and abroad. The company may provide financing for its own account or for the account of third parties, as well as guarantees and sureties for affiliated companies and third parties, and provide corresponding securities of all kinds, in particular in the form of guarantees of any kind or pledges on or fiduciary transfers of the company's assets, regardless of whether they are remunerated or not. The company may acquire, manage and sell real estate. The company may carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.