The company's purpose is to provide services in the fields of marketing, communication and media. The company may acquire, manage and exploit industrial property rights, license rights and copyrights, establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as manage and finance these participations. The company may acquire, hold, encumber, sell and manage real estate in Switzerland and abroad. It may carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose, including financing for its own account or for the account of third parties, granting loans and guarantees, assuming guarantees and providing securities.