The purpose of the company is to acquire, manage and exploit participations in Switzerland and abroad. The company can provide services in the fields of media, marketing and communication, broker advertisements and is particularly active in advising companies on the implementation of advertising and communication measures of all kinds. The company can acquire and sell real estate. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies and acquire or merge with similar or related companies. The company can acquire, develop, manage and exploit patents, licenses and other rights. Furthermore, the company can conduct any business or conclude contracts that are suitable to promote the development of the company and the achievement of its purpose or are directly or indirectly related to it.