The company's purpose is to provide all services in the fields of marketing, marketing communication, media consulting, media marketing, and publishing, film, art, events, and management. Furthermore, the company trades in batteries, medical mattresses, precious metals, food, including import and export. The company may also operate a hairdressing business. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.