The company's purpose is to provide services in the field of digital marketing, including digital marketing management, strategy consulting, development and implementation of internet projects, search engine optimization (SEO), content marketing, digital transformation, and the operation and participation in internet portals. Furthermore, the company's purpose includes the production and implementation of concepts in the areas of media, advertising, and marketing. The company also operates an agency for hostesses and event personnel, as well as the placement of talents and artists in the fields of event, marketing, and entertainment. Additionally, the company's purpose includes the conception, organization, and implementation of events and actions of all kinds, in particular the planning and realization of promotions, trade fairs, and events in the entertainment sector. The company may engage in trade with goods of all kinds and acquire, own, license, and transfer intellectual property rights such as trademarks, patents, and know-how. Moreover, the company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for its subsidiaries and third parties.