The company's purpose is to engage in all activities related to the development and marketing of innovative solutions in the field of new technologies; the operation of a communication agency, event planning, graphic design, website development, and clothing brands; advising companies on their internet positioning, website development, blog and e-commerce platform development, branding, packaging design, market trends, communication budget management, and competitor analysis; the operation of any public establishment and making available to the public any workspace (co-working); all activities in the universe of online sales, advertising, publishing, event planning, public relations, marketing, and sales promotion. The company may: engage in any financial, commercial, or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.