The company's purpose is to provide all services in the field of media marketing, in particular advising companies on the conception, design and realization of advertising media as well as the distribution and sale of advertising space. The company is authorized to conduct all business that is directly or indirectly related to this purpose or is suitable to promote it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad or merge with such companies. The company may acquire, license, dispose of, sublicense, evaluate or have evaluated industrial property rights or license rights and acquire and sell real estate in Switzerland and abroad. The company may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for sister companies or other group companies and third parties.