The company aims to develop and market trend products in connection with the creation of websites, online shops and domain trading, as well as providing services in the areas of sound design, post-production, media, IT support and network technology. The company produces various tobacco substitute products and trades in tobacco substitute products, trend products in both B2B business and online to the end consumer. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.