The company's purpose is to carry out all types of commercial or promotional operations, in particular to create, develop and manage marketing solutions aimed at increasing customer loyalty in centers or places of leisure, well-being, culture, accommodation and any other form of entertainment, to market products and services related to customer loyalty programs, to implement, manage and process loyalty programs, in particular by developing collaboration between the economic members of the service chain related to centers or places of leisure, well-being, culture, accommodation and any other form of entertainment, directly between them and with their customers; to hold and manage intellectual property rights and related computer programs. The company may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts suitable for developing its purpose or related thereto directly or indirectly. It may also carry out all financial, fiduciary, commercial or industrial, movable and immovable operations related to the realization of its purpose. It may grant loans or guarantees to its shareholders and third parties, act as guarantor for loans subscribed by shareholders or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.