The company's purpose is to engage in all activities in the media and information dissemination sector, in particular in the fields of photography, video, image processing, websites and social media. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, encumber, broker, manage and sell real estate and securities, as well as acquire, manage and exploit intellectual property rights. Furthermore, the company may conduct any business that is suitable to promote the development of the company and the achievement of its purpose.