The company's purpose is to market, represent, distribute, maintain and service luxury establishments. It rents and operates hotels, restaurants, homestays, serviced apartments and apartments, runs catering businesses, including take-away services, and trades in goods of all kinds, in particular food and goods for the catering industry. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.