The company's purpose is: the trade of advertising, promotional and gift items, sports clothing and all related accessories, as well as the production and industrial graphic processing, as well as the assembly, purchase, sale and marketing in general of derived products, promotional items and auxiliary machinery. Consulting, design and any other service related to the creation on an industrial scale or for the final consumer of finished, semi-finished or parts of products. The company may also acquire, sell, manage, receive for use and grant for use technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, in particular in the aforementioned sectors. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with the applicable regulations. Any activity carried out in the real estate sector is not aimed at third parties but limited to real estate for its own account. The company may assume, on its own account and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful functionally connected with the company's purpose or aimed at achieving it and open branches and subsidiaries in Switzerland and abroad.