The company's purpose is to organize public, private and corporate events, as well as to provide all related services to small, medium and large enterprises. It may acquire, rent or operate equipment related to its event activities. The company may also engage in commercial real estate activities, excluding any operations prohibited by the LFAIE. It may grant loans to its associates and third parties, act as guarantor for loans subscribed by associates and third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, and carry out all activities connected to or complementary to its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, securities or other transactions, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.