The purpose of the company is the production and trade, purchase and sale of consumer goods such as food, beverages, textiles, clothing, jewelry, perfume, leisure articles, vehicles, ships, as well as the provision of services in the wholesale trade of consumer goods, the organization of indoor and outdoor events, including luxury goods such as cars and ships, and the organization of events and seminars in the field of leisure and sports. Furthermore, the rental of luxury goods such as cars and ships. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.