The company's purpose is to engage in the activity of hairdressing and barbering, including the provision of aesthetic care and professional hairdressing services, the sale of high-quality hairdressing and care products, the provision of high-quality training equipment for professionals in the sector, and in general, any activity that contributes to the advancement of the hairdressing industry through training and the distribution of quality products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.