operation of hair salons, aesthetic care, sale and trade of beauty products, cosmetic products, hairdressing and spa equipment, hair, wigs, as well as all services related to hairdressing and aesthetics, traditional natural massages, organization, decoration and care for wedding preparation, organization of events and themed evenings; the company may also carry out, either on its own account or on behalf of third parties, all commercial, real estate and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, in particular in the form of participations; the company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose; the company may grant loans or guarantees to its associates or to third parties.