The company's purpose is to provide services in the fields of marketing, communication, and commercial strategy, as well as the creation, editing, publication, distribution, and marketing of content, notably digital content, including books, training programs, online courses, and educational materials. It may also engage in any activity related to consulting, training, acquisition, management, and exploitation of intellectual property rights, as well as the sale of related products and services. Furthermore, it may carry out, either for its own account or for third parties, all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose, invest in any similar enterprises, notably by taking stakes, and establish branches and subsidiaries in Switzerland and abroad.