The company's purpose is: providing design, graphic art, conception, writing, software development, commercial and strategic development services; buying, selling, importing and exporting works of art; participating in similar or related businesses in Switzerland or abroad; providing advice and services in the fields of art, computer science, technology, marketing and strategy. It may perform all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable, immovable or other operations, except those prohibited by the LFAIE, directly or indirectly related to its social purpose. The company may acquire, hold, encumber, alienate and manage real estate in Switzerland and abroad. The company may create branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies. Furthermore, the company may grant or request loans to its shareholders, subsidiaries or related parties.