The development, production, marketing, and use of products and services in the fields of communication technology, entertainment, and lifestyle. In particular, the company can design, produce, and sell connected or physical objects (including tokens, clothing, or accessories) in connection with digital services, including applications that promote social interaction, messaging, or the connection between users via systems such as QR codes. The company can also organize or promote physical or virtual events, produce cultural or artistic content, and offer consulting or design services in these areas. It can also conduct all commercial, financial, movable and immovable property transactions (excluding transactions subject to authorization under the BewG), which are directly or indirectly related to its purpose, establish branches in Switzerland and abroad, participate in other companies, and conclude all contracts suitable for promoting its development or which are directly or indirectly related to its purpose.