The creation, production, distribution, and dissemination of still or moving images and sound, on any physical or virtual medium, through any type of distribution channel, as well as the management of electronic equipment related to audio-visual production; the creation of events and content for the Metaverse, the rental and operation of virtual reality equipment and content. The Company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to subsidiaries, associates or third parties.