The company's purpose is the administration of family assets as well as the acquisition, holding, management and disposal of participations in all forms in all companies in Switzerland or abroad, any activity in the real estate sector, in particular the purchase, sale and administration of real estate, excluding operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE, RS 211.412.41), as well as the holding of trademarks and the management of the corresponding rights (for full purpose see articles of association).