It aims to manufacture and trade products of the watch industry and other products. The company can also exploit intellectual property rights and know-how, manage participations and real estate, and manufacture or have products manufactured within the scope of its purpose. It can carry out all transactions that are related to its purpose. The company can engage in financing transactions and can also provide securities, in particular in the form of guarantees, pledges, global assignments, security transfers of title, security assignments, and hold harmless declarations, for the obligations of its shareholders and of affiliated companies.