The company's purpose is to operate a showroom store with animations and an online boutique (Concept Store), in particular the sale of clothing and accessories, jewelry, decorations, fine foods and cosmetics, as well as articles of various kinds, the creation of jewelry and restored furniture, the decoration and furnishing of apartments, houses, commercial premises and restaurants. The company may establish branches in Switzerland and abroad. It may acquire interests in any companies, engage in any activities and perform any functions that have a direct or indirect connection with its purpose. It may grant loans or guarantees to associates or third parties if it serves its interests.