The purpose of the company is to create and sell visualizations, photographs and graphics for institutions, companies and private individuals, as well as to provide services in the fields of agogics, psychology and social work, to purchase and sell photography articles and assessment programs, and to develop and sell visualized personnel analyses and personnel analysis systems, in particular for personnel and job evaluation. The company also creates customized solutions in collaboration with corporate projects and expert groups for institutions, companies and private individuals, and introduces customized solutions through professionally supervised personnel training. The company can offer projects, lectures, further education courses and seminars in the areas of work agogics, work integration and work psychology. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.