The company's purpose is to trade in goods of all kinds, in particular goods of daily use, as well as to operate online shops. The company may acquire, hold, sell and grant patents, copyrights, trademarks, licenses and other intellectual property rights. It may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and properties, as well as carry out all commercial, financial and other activities that are connected with the company's purpose.