The purpose of the company is: the creation and production of communication media and events, advertising in all its forms and on all types of media, consulting in communication, advertising and architecture, all study and implementation work related to the fields of advertising, architecture and communication. As a secondary purpose, it may: participate in all companies and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.