The company's purpose is to provide services of all kinds in the areas of marketing, creative and consulting in the communications sector, conception and development of advertising of all kinds, consulting in the media sector, training in the communications sector, acquisition, brokerage and use of rights of all kinds in the field of communication, marketing and advertising. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.