The company's purpose is: in the field of technology, digital and information technology (IT): the creation, management, promotion, purchase, sale, administration, operation, monitoring and development of all software (online, applications, etc.) for various activities and businesses. In the field of automotive: the purchase, sale and rental of all motor vehicles, including commercial vehicles. In the field of real estate: the purchase, sale, management, administration, operation, monitoring and development of all public establishments such as restaurants, bars, hotels, travel agencies, hair salons and, in general, all businesses, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). In the field of public activities: the organization and management of events, seminars and conferences on behalf of third parties or for its own account; the promotion of cultural, tourist and sporting exchanges between Switzerland and abroad; the provision of all services and advice related to its purpose; the trade of all goods and products related to its purpose. The company may create branches in Switzerland and abroad; it may assume participations in all companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all mobile or immobile transactions, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE), and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it. The company may also grant loans to its shareholders and third parties, act as guarantor for loans subscribed by shareholders or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.