The company aims to develop, manufacture, market, import, and export products, as well as trade in products in the areas of cosmetics, personal care, lifestyle, food, health, accessories, fashion, home goods, wellness, and other retail items. The company can offer services in the areas of brand building, design, marketing, and trade consulting. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.