The operation of a ready-to-wear clothing and fashion accessories store for men, women and children, as well as various items for animals, and all activities closely or remotely related to this field; the provision of all services in the field of hairdressing and any related services, including the operation of refreshment bars; also providing all services in the fields of management and coaching; the operation of a fixed and commercial itinerant restaurant, the manufacture and sale of food, beverages and other food products; the operation of a para-hotel business with the development of spa and wellness services, commercial catering services, the manufacture and sale of food, beverages and other food products, in locations that may be in Switzerland and abroad; the trade, importation and distribution of all types of alcoholic and non-alcoholic beverages and food products; the organization of temporary events of all kinds and artistic workshops, catering and catering services; the operation, administration and management of a family office (family wealth management office); the purchase and assumption, sale and exchange of shares of companies in Switzerland and abroad, excluding the acquisition of participations in Swiss companies with a real estate purpose within the meaning of the LFAIE, or entities created or in the process of being created, of any type, provided that they are companies and have a similar, analogous or complementary purpose to their own, this activity not being intended for the public. It may also carry out all commercial, financial, movable and immovable transactions directly or indirectly related to its social purpose or likely to facilitate its realization.