The company's purpose is to provide consulting services of all kinds, in particular in the areas of business, finance, trend, innovation and marketing consulting, to trade in products of all kinds, in particular products from the watch, jewelry and wellness industries, and to provide digital services of all kinds, in particular digital products from the watch, jewelry and wellness industries, digital coaching, digital business tools (management, branding, trend, innovation and finance). The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.