The company's purpose is to provide all services and advice in the real estate sector, including identifying and analyzing investment opportunities, assisting with negotiations and transactions, as well as implementing and managing investment strategies. To achieve its purpose, the company may, in Switzerland and abroad: Create branches and subsidiaries, as well as acquire shares in other companies; Carry out all movable and immovable property transactions directly or indirectly related to its main purpose or likely to develop it; Create and market tangible and intangible assets related to the company's activities, including consumer products (clothing, fashion accessories) and media (videos, musical works, artworks or literary creations); Set up and participate in any web-based promotional or creative activity, including through websites, social networks and media distribution platforms.