The company's main purposes are: any activity in the field of advertising, information dissemination, event planning, publishing, and goods transportation; the production, distribution, assembly, and realization of any product related to audiovisual and artistic fields; consulting and management in the field of information technology IT (website, application, augmented and virtual reality, digital terminals, and international geographic maps); fixed, mobile, and digital display (indoor and outdoor); the wholesale and retail distribution and sale, direct and e-commerce, of perfumes and derivatives, as well as cosmetic and makeup products; the direct and e-commerce sale of new and used watches and high-end jewelry; the distribution and direct and e-commerce sale of leather goods, ready-to-wear items, haute couture, lingerie, and swimwear for men, women, and children (for a complete purpose, see the articles of association).