The company's purpose is to develop, market, sell, license, or otherwise commercialize hardware and software for the capture, encoding, transcoding, compression, storage, monetization, and multi-screen delivery of live, recorded, and on-demand video content. In addition, the company may provide professional, technical, and managed services that are directly or indirectly related to the provision, operation, measurement, analysis, and support of the aforementioned services. The company may grant loans and other forms of financing, including participation in cash-pooling transactions, to other group companies and provide securities of any kind for the direct or indirect benefit of group companies or third parties, in particular in the form of guarantees, pledges, or security assignments on the company's assets. The company may also carry out all commercial and financial transactions and perform all transactions that serve its purpose or are directly or indirectly related to its purpose. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, and sell participations in Swiss and foreign companies of all kinds, as well as acquire, hold, manage, and sell real estate, provided that the company may only hold real estate shares for commercial purposes in Switzerland.