The purpose of the company is to provide consulting services in all areas of advertising technology (in particular multimedia, graphics and printing), to conceive, design and produce advertising media of all kinds (in particular signage), to trade in advertising technical products of all kinds and to create and implement overall advertising concepts. Additionally, the company engages in the trade of real estate (in particular acquisition, brokerage and sale) and the management of real estate (in particular rental, administration, maintenance and renovation). The company also acquires, holds/manages and sells assets of any kind, including participations in domestic and foreign companies. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.