The acquisition and long-term holding of Swiss and foreign corporate participations. The management and promotion of the image, communication and advertising of products and events, the organization and management of own and third-party movable and immovable assets. The company may also carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose, take direct or indirect participations in other companies or commercial, financial and service enterprises in Switzerland or abroad. The company may conduct business, conclude legal transactions, obtain, lend and/or guarantee financing to companies directly and/or indirectly connected with the achievement of the company's purpose; may establish branches or subsidiaries in Switzerland or abroad, assume guarantees and manage real estate owned by the company.