The company's purpose is any consulting, marketing, control, creation, technical development, distribution and business development activity in the manufacture of measuring instruments and more generally in the fields of watchmaking, jewelry, perfumery and accessories. It also aims to sell, represent and distribute all goods, in particular machines and household appliances, and food products. Furthermore, it may carry out all operations directly or indirectly related to its corporate purpose and take an interest, in any form, in all companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.