The purchase and sale, management and operation of hairdressing salons, beauty and/or aesthetic salons and related businesses. Import-export, marketing, distribution and sale, both through direct sales and through e-commerce, social networks, apps, of software and/or management systems, furniture, accessories, machinery, equipment and products, both for consumption and for resale, related to the hairdressing, beauty and aesthetic salons sector and related businesses; as well as related technical assistance and after-sales service, trade in spare parts and accessories. The organization and management of training and instructional courses on the aforementioned machinery, equipment, products, software and management systems and in the techniques related to the sector (coiffure, aesthetics, etc.), both in Switzerland and abroad. The marketing, both through direct sales and through e-commerce, social networks, apps, of gift items, gadgets, customized clothing, advertising and/or promotional items; commercial consulting and/or related to advertising campaigns and marketing and related businesses. The import-export, marketing, distribution and sale, both through direct sales and through e-commerce, social networks, apps, of smartphones, tablets, PCs and related businesses; as well as related technical assistance and after-sales service, trade in spare parts and accessories. The company may acquire, own and sell real estate and may carry out all activities that are related to its purpose. It may participate in other companies with similar and non-similar purposes.